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Threads A/W Campaign '24
Threads A/W Campaign '24
Threads Autumn/Winter Campaign. Focused on the celebration of the British heritage with a rich palette of hues and indulgent textures. Think classic tweed, pool, pearls and vintage jewellery, all set in and around a grand London manor.
Threads Autumn/Winter Campaign. Focused on the celebration of the British heritage with a rich palette of hues and indulgent textures. Think classic tweed, pool, pearls and vintage jewellery, all set in and around a grand London manor.
Studio
Studio
Threads Styling
Threads Styling
Year
Year
2024
2024
Role
Role
Creative Design Lead
Creative Design Lead
Focuses
Focuses
Video art direction Conceptualisation & location scout
Video art direction Conceptualisation & location scout
Photoshoot location scout
Photoshoot location scout
Responsible for the searching, management and proposal of the photoshoot location that reflected the core theme of the British heritage. As part of the search, my primary focus was to ensure the outdoor space were landscaped and included various points of interests to compliment each shoot. The choice of location included parallel rows of trees leading to the house, grand gates at the front with space for a classic car.
Responsible for the searching, management and proposal of the photoshoot location that reflected the core theme of the British heritage. As part of the search, my primary focus was to ensure the outdoor space were landscaped and included various points of interests to compliment each shoot. The choice of location included parallel rows of trees leading to the house, grand gates at the front with space for a classic car.
Photoshoot location scout
Responsible for the searching, management and proposal of the photoshoot location that reflected the core theme of the British heritage. As part of the search, my primary focus was to ensure the outdoor space were landscaped and included various points of interests to compliment each shoot. The choice of location included parallel rows of trees leading to the house, grand gates at the front with space for a classic car.
Deliverables - Paid Advertisement
Deliverables - Paid Advertisement
I delivered 3 paid video ads with a focus on creating a dream-like sequence, using the pairing of audio, sound effects, and quick video cuts to evoke an aspirational, yet achievable, feeling. This approach was essential to make the brand feel inspiring and accessible, drawing the audience into a world they could imagine themselves in. I directed both the videos and models on set to ensure this vision came through. In post-production, I led and produced all final deliverables: 1 ad focused on styling and brand awareness, and 2 centred around the products.
I delivered 3 paid video ads with a focus on creating a dream-like sequence, using the pairing of audio, sound effects, and quick video cuts to evoke an aspirational, yet achievable, feeling. This approach was essential to make the brand feel inspiring and accessible, drawing the audience into a world they could imagine themselves in. I directed both the videos and models on set to ensure this vision came through. In post-production, I led and produced all final deliverables: 1 ad focused on styling and brand awareness, and 2 centred around the products.
Deliverables - Paid Advertisement
I delivered 3 paid video ads with a focus on creating a dream-like sequence, using the pairing of audio, sound effects, and quick video cuts to evoke an aspirational, yet achievable, feeling. This approach was essential to make the brand feel inspiring and accessible, drawing the audience into a world they could imagine themselves in. I directed both the videos and models on set to ensure this vision came through. In post-production, I led and produced all final deliverables: 1 ad focused on styling and brand awareness, and 2 centred around the products.
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©2026 MILLIE CARTER
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©2026 MILLIE CARTER
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