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Threads Spring Campaign '24
Threads Spring Campaign '24
This spring campaign breathes new life into seasonal styling, encouraging clients to refresh their wardrobes with four standout trends. Highlighting our curation and styling services, the project offers a seamless guide to updating personal style for the new season.
As design lead, I oversaw every creative detail—from directing on set to shaping the storyboards and editing dynamic videos that capture the essence of spring. Dive into this campaign and discover the inspiration behind every look.
This spring campaign breathes new life into seasonal styling, encouraging clients to refresh their wardrobes with four standout trends. Highlighting our curation and styling services, the project offers a seamless guide to updating personal style for the new season.
As design lead, I oversaw every creative detail—from directing on set to shaping the storyboards and editing dynamic videos that capture the essence of spring. Dive into this campaign and discover the inspiration behind every look.
Studio
Studio
Threads Styling
Threads Styling
Year
Year
2024
2024
Role
Role
Creative Design Lead
Creative Design Lead
Focuses
Focuses
Visual conceptuatlisation Video art direction
Visual conceptuatlisation Video art direction
Storyboards - Paid advertisements
Storyboards - Paid advertisements
The storyboard below is an example of how I approach creating detailed and clear visuals for my video ads. For this particular spring campaign ad, I made sure each frame was as specific as possible, showing exactly how I wanted the camera angles and model positioning to be. I used reference shots from the actual location, ensuring accuracy in framing and lighting. I also pulled inspiration for the models' styling from various assets to give a clear sense of direction. Though this storyboard is a draft, it's important that it's precise so my team is aligned with the vision and can execute the work seamlessly.
The storyboard below is an example of how I approach creating detailed and clear visuals for my video ads. For this particular spring campaign ad, I made sure each frame was as specific as possible, showing exactly how I wanted the camera angles and model positioning to be. I used reference shots from the actual location, ensuring accuracy in framing and lighting. I also pulled inspiration for the models' styling from various assets to give a clear sense of direction. Though this storyboard is a draft, it's important that it's precise so my team is aligned with the vision and can execute the work seamlessly.
Storyboards - Paid advertisements
The storyboard below is an example of how I approach creating detailed and clear visuals for my video ads. For this particular spring campaign ad, I made sure each frame was as specific as possible, showing exactly how I wanted the camera angles and model positioning to be. I used reference shots from the actual location, ensuring accuracy in framing and lighting. I also pulled inspiration for the models' styling from various assets to give a clear sense of direction. Though this storyboard is a draft, it's important that it's precise so my team is aligned with the vision and can execute the work seamlessly.
Deliverables - Paid Advertisements
Deliverables - Paid Advertisements
Responsible for the direction and execution of 3 paid video ads (shown below). Each with a distinct focus to highlight the season’s trends and styling services.
The first ad showcased our styling services by physically showing our stylists putting outfits together on the spot, symbolising how quick and easy the service is. Filmed in a bedroom setting, the video emphasised the convenience of styling from home, whether virtually or in person. I used fast-paced editing to match the punchy, energetic soundtrack, reinforcing the speed and ease of our service.
The second ad focused on the four key trends of the season: New Age Sheers, Opulent Outerwear, New Waistlines, and In-Knots. I intentionally slowed down the pace of this video to allow viewers to fully appreciate the intricate details of each trend. Paired with a classy, evocative soundtrack, the constant panning and zooming of the camera creates a sense of movement, symbolising the transition into a fresh, new season. The goal was to make the trends feel both aspirational and within reach, encouraging a spring refresh in wardrobe and styling.
The third ad focused on key products for the season, presenting them within real-life settings to show how effortlessly they fit into everyday life. I intentionally used wider shots, such as a model in the kitchen, to create a lifestyle feel, making the audience aspire to the ease and elegance of incorporating these pieces into their own wardrobes. The goal was to subtly entice viewers to shop with us by showcasing the products in a relatable, aspirational context.
Responsible for the direction and execution of 3 paid video ads (shown below). Each with a distinct focus to highlight the season’s trends and styling services.
The first ad showcased our styling services by physically showing our stylists putting outfits together on the spot, symbolising how quick and easy the service is. Filmed in a bedroom setting, the video emphasised the convenience of styling from home, whether virtually or in person. I used fast-paced editing to match the punchy, energetic soundtrack, reinforcing the speed and ease of our service.
The second ad focused on the four key trends of the season: New Age Sheers, Opulent Outerwear, New Waistlines, and In-Knots. I intentionally slowed down the pace of this video to allow viewers to fully appreciate the intricate details of each trend. Paired with a classy, evocative soundtrack, the constant panning and zooming of the camera creates a sense of movement, symbolising the transition into a fresh, new season. The goal was to make the trends feel both aspirational and within reach, encouraging a spring refresh in wardrobe and styling.
The third ad focused on key products for the season, presenting them within real-life settings to show how effortlessly they fit into everyday life. I intentionally used wider shots, such as a model in the kitchen, to create a lifestyle feel, making the audience aspire to the ease and elegance of incorporating these pieces into their own wardrobes. The goal was to subtly entice viewers to shop with us by showcasing the products in a relatable, aspirational context.
Deliverables - Paid Advertisements
Responsible for the direction and execution of 3 paid video ads (shown below). Each with a distinct focus to highlight the season’s trends and styling services.
The first ad showcased our styling services by physically showing our stylists putting outfits together on the spot, symbolising how quick and easy the service is. Filmed in a bedroom setting, the video emphasised the convenience of styling from home, whether virtually or in person. I used fast-paced editing to match the punchy, energetic soundtrack, reinforcing the speed and ease of our service.
The second ad focused on the four key trends of the season: New Age Sheers, Opulent Outerwear, New Waistlines, and In-Knots. I intentionally slowed down the pace of this video to allow viewers to fully appreciate the intricate details of each trend. Paired with a classy, evocative soundtrack, the constant panning and zooming of the camera creates a sense of movement, symbolising the transition into a fresh, new season. The goal was to make the trends feel both aspirational and within reach, encouraging a spring refresh in wardrobe and styling.
The third ad focused on key products for the season, presenting them within real-life settings to show how effortlessly they fit into everyday life. I intentionally used wider shots, such as a model in the kitchen, to create a lifestyle feel, making the audience aspire to the ease and elegance of incorporating these pieces into their own wardrobes. The goal was to subtly entice viewers to shop with us by showcasing the products in a relatable, aspirational context.
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©2026 MILLIE CARTER
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©2026 MILLIE CARTER
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