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Threads Festive Campaign '23
Threads Festive Campaign '23
Partnering with the external creative agency, Virtual Racks Agency, a 3D focused CGI was co-created to launch Thread's Festive Campaign in 2023.
Partnering with the external creative agency, Virtual Racks Agency, a 3D focused CGI was co-created to launch Thread's Festive Campaign in 2023.
Studio
Studio
Threads Styling
Threads Styling
Year
Year
2023
2023
Role
Role
Art director
Art director
Focuses
Focuses
Project Lead Art direction Animation Sound effects
Project Lead Art direction Animation Sound effects
Concept generation
Concept generation
Throughout the project, the direction I led focused on the satisfying animation of displaying a robotic, gift wrapping process. It highlights a visual journey on how a gift is produced on the production line.
Throughout the project, the direction I led focused on the satisfying animation of displaying a robotic, gift wrapping process. It highlights a visual journey on how a gift is produced on the production line.
Concept generation
Throughout the project, the direction I led focused on the satisfying animation of displaying a robotic, gift wrapping process. It highlights a visual journey on how a gift is produced on the production line.
Led collaboration with external agency
Led collaboration with external agency
From 2D to 3D - I was responsible in liaising and collaborating over 8 week period with the external agency's animators. We iterated from 2D sketches and mock-ups, to 3D drafts on the animation and visual journey through a continuous feedback system.
From 2D to 3D - I was responsible in liaising and collaborating over 8 week period with the external agency's animators. We iterated from 2D sketches and mock-ups, to 3D drafts on the animation and visual journey through a continuous feedback system.
Led collaboration with external agency
From 2D to 3D - I was responsible in liaising and collaborating over 8 week period with the external agency's animators. We iterated from 2D sketches and mock-ups, to 3D drafts on the animation and visual journey through a continuous feedback system.
Iterative enhancements
Iterative enhancements
Co-created on elements such as lighting, objects, sound and colours over 3+ iterations. Emphasis on festive elements with added bows and festive colours to elevate Christmas atmosphere.
Co-created on elements such as lighting, objects, sound and colours over 3+ iterations. Emphasis on festive elements with added bows and festive colours to elevate Christmas atmosphere.
Iterative enhancements
Co-created on elements such as lighting, objects, sound and colours over 3+ iterations. Emphasis on festive elements with added bows and festive colours to elevate Christmas atmosphere.
Final Deliverable
Final Deliverable
Together with Virtual Racks Agency, we delivered the 3D animation showcasing the gift wrapping process in a satisfying and minimal look and feel.
Published on Instagram, receiving over 1000+ likes in first few days.
Together with Virtual Racks Agency, we delivered the 3D animation showcasing the gift wrapping process in a satisfying and minimal look and feel.
Published on Instagram, receiving over 1000+ likes in first few days.
Final Deliverable
Together with Virtual Racks Agency, we delivered the 3D animation showcasing the gift wrapping process in a satisfying and minimal look and feel.
Published on Instagram, receiving over 1000+ likes in first few days.
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NEXT UP
NEXT UP
NEXT UP
©2026 MILLIE CARTER
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©2026 MILLIE CARTER
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