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Threads Gen x Break.Archive
Threads Gen x Break.Archive
This campaign marks an exciting collaboration between Threads Gen and Break.Archive, unveiling a stunning collection of vintage handbags tailored for the trendsetting Gen-Z audience.
With a vibrant photoshoot, a dynamic launch event, and a suite of social media assets, this project is designed to captivate and engage. I took the lead on design direction and brand identity, ensuring a cohesive visual experience across all touchpoints, while also creating content for the event and developing supporting materials for social media.
This campaign marks an exciting collaboration between Threads Gen and Break.Archive, unveiling a stunning collection of vintage handbags tailored for the trendsetting Gen-Z audience.
With a vibrant photoshoot, a dynamic launch event, and a suite of social media assets, this project is designed to captivate and engage. I took the lead on design direction and brand identity, ensuring a cohesive visual experience across all touchpoints, while also creating content for the event and developing supporting materials for social media.
Studio
Studio
Threads Styling
Threads Styling
Year
Year
2023
2023
Role
Role
Creative Design Lead
Creative Design Lead
Focuses
Focuses
Art direction Branding Content Creation Event Collateral
Art direction Branding Content Creation Event Collateral
Brand Identity - Art Direction
Brand Identity - Art Direction
I focused on a vibrant Y2K aesthetic that resonates with the Gen-Z audience. By incorporating elements reminiscent of early 2000s retro styles, I wanted to utilise over-saturated, grainy, and blurry photography to evoke nostalgia.
Flash photography and collage-like compositions established a dynamic visual narrative that feels both playful and stylish. My goal was to create a mood that captures youthfulness and creativity with the aim to generate excitement around the vintage handbags while celebrating Gen-Z’s spirit of individuality.
I focused on a vibrant Y2K aesthetic that resonates with the Gen-Z audience. By incorporating elements reminiscent of early 2000s retro styles, I wanted to utilise over-saturated, grainy, and blurry photography to evoke nostalgia.
Flash photography and collage-like compositions established a dynamic visual narrative that feels both playful and stylish. My goal was to create a mood that captures youthfulness and creativity with the aim to generate excitement around the vintage handbags while celebrating Gen-Z’s spirit of individuality.
Brand Identity - Art Direction
I focused on a vibrant Y2K aesthetic that resonates with the Gen-Z audience. By incorporating elements reminiscent of early 2000s retro styles, I wanted to utilise over-saturated, grainy, and blurry photography to evoke nostalgia.
Flash photography and collage-like compositions established a dynamic visual narrative that feels both playful and stylish. My goal was to create a mood that captures youthfulness and creativity with the aim to generate excitement around the vintage handbags while celebrating Gen-Z’s spirit of individuality.
Brand Identity - Typeface
Brand Identity - Typeface
I introduced a new typeface that embodies an early 2000s retro feel, reminiscent of retro games and motorsport graphics. This choice reflects the campaign's dynamic nature, symbolising speed and a connection to the latest trends, which resonates with the fast-paced lifestyle of Gen-Z.
I paired this typeface with oversaturated, bright colours to create an engaging and playful composition that captures attention and evokes a sense of fun. The vibrant colors enhance the youthful energy of the campaign, ensuring that the vintage handbags stand out while appealing to the audience's desire for individuality and self-expression.
I introduced a new typeface that embodies an early 2000s retro feel, reminiscent of retro games and motorsport graphics. This choice reflects the campaign's dynamic nature, symbolising speed and a connection to the latest trends, which resonates with the fast-paced lifestyle of Gen-Z.
I paired this typeface with oversaturated, bright colours to create an engaging and playful composition that captures attention and evokes a sense of fun. The vibrant colors enhance the youthful energy of the campaign, ensuring that the vintage handbags stand out while appealing to the audience's desire for individuality and self-expression.
Brand Identity - Typeface
I introduced a new typeface that embodies an early 2000s retro feel, reminiscent of retro games and motorsport graphics. This choice reflects the campaign's dynamic nature, symbolising speed and a connection to the latest trends, which resonates with the fast-paced lifestyle of Gen-Z.
I paired this typeface with oversaturated, bright colours to create an engaging and playful composition that captures attention and evokes a sense of fun. The vibrant colors enhance the youthful energy of the campaign, ensuring that the vintage handbags stand out while appealing to the audience's desire for individuality and self-expression.
Event Collateral
Event Collateral
For the collaboration launch event, I was responsible for the designs of all event collateral, including invites, posters, and branding materials. I was also involved in the event setup, ensuring the visual identity was consistent across all touchpoints. During the event, I captured and created content for social media, highlighting key moments and engaging with the audience in real time. This hands-on approach helped reinforce the campaign's brand identity while generating excitement and buzz around the vintage handbag collection.
For the collaboration launch event, I was responsible for the designs of all event collateral, including invites, posters, and branding materials. I was also involved in the event setup, ensuring the visual identity was consistent across all touchpoints. During the event, I captured and created content for social media, highlighting key moments and engaging with the audience in real time. This hands-on approach helped reinforce the campaign's brand identity while generating excitement and buzz around the vintage handbag collection.
Event Collateral
For the collaboration launch event, I was responsible for the designs of all event collateral, including invites, posters, and branding materials. I was also involved in the event setup, ensuring the visual identity was consistent across all touchpoints. During the event, I captured and created content for social media, highlighting key moments and engaging with the audience in real time. This hands-on approach helped reinforce the campaign's brand identity while generating excitement and buzz around the vintage handbag collection.
Threads Gen Vintage 2nd Drop - Mood board
Threads Gen Vintage 2nd Drop - Mood board
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings
Threads Gen Vintage 2nd Drop - Mood board
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings
Social Media Campaign Deliverables
Social Media Campaign Deliverables
For the second drop of the collaboration, I directed and crafted a playful "handbag sale" visual concept to highlight the hype around the vintage collection. Models were shown queuing, fighting over handbags, and leaving with stacks of products, capturing the excitement.
Shot in a studio, I used a flat-lay approach for layering models and products, creating a collage-like, tongue-in-cheek style with cut-out visuals, perfectly matching the campaign’s fun and energetic vibe for the Gen-Z audience.
For the second drop of the collaboration, I directed and crafted a playful "handbag sale" visual concept to highlight the hype around the vintage collection. Models were shown queuing, fighting over handbags, and leaving with stacks of products, capturing the excitement.
Shot in a studio, I used a flat-lay approach for layering models and products, creating a collage-like, tongue-in-cheek style with cut-out visuals, perfectly matching the campaign’s fun and energetic vibe for the Gen-Z audience.
Social Media Campaign Deliverables
For the second drop of the collaboration, I directed and crafted a playful "handbag sale" visual concept to highlight the hype around the vintage collection. Models were shown queuing, fighting over handbags, and leaving with stacks of products, capturing the excitement.
Shot in a studio, I used a flat-lay approach for layering models and products, creating a collage-like, tongue-in-cheek style with cut-out visuals, perfectly matching the campaign’s fun and energetic vibe for the Gen-Z audience.
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©2026 MILLIE CARTER
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©2026 MILLIE CARTER
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